As UBS began to shift its focus to a source for financial research, many team members experienced a lot of challenges gathering the information for clients. Our team was tasked with creating an application, providing central place to search and collect data for clients in any company, product, or theme to createa variety of reports.
Role: Lead Product Designer
Tasks: UX research, User-testing, User interviews, creating personas, journey mapping, site architecture, wire frames, prototyping, design system updating, illustration
Addressing the problem
The task was a complicated one—taking all sources of data and migrating them to one system and figuring out the simplest way for users to access the information in a variety of different ways with the option to filter data in whatever way works best for them.
First Round Design
After figuring out how quickly and efficiently information could be gathered from the backend system, we set about figuring out the best way to organize and distribute the data in a way that was concise and easily accessible. The charting and reporting system went through many iterations before final design. A custom chart system compose of SVG files was created for bar and line charts.
Final Designs
After many rounds of testing (about 10) We settled on a design and framework that has to date increased productivity by 33%
Competitive Analysis within media reputation
Article detail with keyword search