Customers weren’t exploring all the different programs Chase had to offer, and new
targeted ways for people to invest their money or save for large purchase. Create a micro site thats engaging and more approachable, and encourages people to enter the ‘Chase Challenge’ where they can keep track of savings goals and create new ones
The Chase Challenge Online Experience (exploration
The ability of college graduates to manage their money after graduation can vary widely depending on individual circumstances, financial literacy, and personal choices. Chase Bank wanted to help young graduates secure their financial future with the right tools presented in a fun way.
The Chase Challenge encouraged young graduates to sign up for the Challenge Game App and compete with their friends to see who could be most successful in saving for their future.
